About Jessica Albon,
The Write Exposure’s Focusing Chief
Since establishing The Write Exposure in 2001, I’ve worked with companies across the US and around the world.
I work with professionals eager to add value to their practices with a newsletter. Sure, a newsletter can be a great source of profits for your business. But, to me, it’s about much more–it’s about supporting your clients so that they become die-hard fans. A great newsletter sustains your business.
As an experienced (and award-winning) journalist, I know the secrets of digging into a topic and coming up with the most engaging, compelling details. As a graphic designer, you can trust me to ensure your newsletter’s not only nice to look at, but also easy to read, and employs all the best design techniques.
Prefer to do it yourself?
You’ve done your research–you know there’s a lot of “stuff” out there on writing and publishing newsletters. And you’ve likely encountered hundreds of pages of free information on how to connect with readers, build a list of subscribers, and make your newsletter profitable.
But you’re not in the newsletter business. You don’t have time to slog through all those downloads and cull out what’ll work and what won’t. You don’t have a lot of time to run endless experiments on the off chance that one thing you’ll test might make a difference in your results.
And that’s why I’ve assembled a small selection of great stuff that cuts through the fluff and get right to the core of what you need to know and how to take action.
Now that we’ve gotten the business stuff out of the way, let’s get personal.
- I’m a native Californian, currently living in North Carolina. I grew up in Santa Barbara, and yes, I love the beach.
- I have a darling yellow Labrador named Izzy who was born in 2003. He has secret powers–no one can meet him and *not* throw the tennis ball for him a few times.
- I graduated with honors with a BA in Global Studies after a well-rounded education in international film and art (we also studied global economics, environmental issues, and cultural complexities, but I liked the film and art classes best).
- I created my first newsletter for a 7th grade English class. It took days of work and, though it was done on a computer, still required actual *cutting and pasting* to get the alignment just right. Software’s come a long way since then!
- In my spare time, I design jewelry, paint, and try to get better at sewing and knitting. I blame my lack of progress with the knitting and sewing on my limited spare time, but really, I think it’s just that I’m not that good at them :-).
- My first business was a bug babysitting business. I was 4. It was a bit of a flop. I didn’t realize people wouldn’t care if their bugs died when they went on vacation ;-). Since then, I’ve owned a number of other businesses, most more successful than that first one.
- I try very hard to follow my own advice when it comes to newsletters, but alas, am not always successful.
- I’m an INFP on the Myers-Briggs test. (Apparently, along with Anne, of Anne of Green Gables, and Calvin, of Calvin and Hobbes. Good company, don’t you think?)
So, what do you think? Would you like my help with your newsletter?