What's Green and Gold and Good for Business?

I’ve been having a blast sending out marketing postcards, and though I’d love to send this one to my list… I’ve had to accept that there’s just not enough time. So, I thought about it and decided that I wanted you to have it.

That’s right. No strings. Download it, print it, and mail it off to your lovely customers. The pdf is designed so that you can either take it to your local printer, or you can print it right on your office printer. Four fit perfectly on one letter sized page. (If you’re outside the US, Adobe should let you resize the page just enough so that it’ll fit properly.)

I recommend adding a personal note, business card, and a gold coin or two to each one. If you send them with candy, you’ll need .58 stamps in the US according to my local post office.

Download the PDF file

Troubleshooting: If the file won’t open, please download the latest version of Adobe Reader and try again. If it still won’t work for you, download them as graphics:side one and side two.

Enjoy!

Jessica

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If you haven’t heard from me within 2 days (you should hear from me a lot faster), please send an email to jessica@designdoodles.com. Though I wish it didn’t, sometimes emails get caught in cyberspace, and I want to make sure I get yours!

I’m looking forward to talking with you about your Blah and what you can do to take action.

All my best,

Jessica

Take Three. And Call Us in the Morning.
Hey Cutie!

If you set some great big goals in January, now’s the time to break one of those goals down into three “getting started” steps. And I’d like to help.

Here’s how the Take Three Consult works:

  1. You’ll describe your Blah in the form below.
  2. We’ll have a 15-20 minute phone appointment to determine your three action steps.
  3. You’ll take action.
  4. About a week after the first call, we’ll talk again to discuss your results.

What Does it Cost?

The complete Take Three Consult is $50 which is a steal for the motivation you’ll get and the progress you’ll make.

Get Your Take Three Consult–Just Three Easy Steps!

To sign up, answer the questions below. Once I have your form, I’ll confirm your appointment time and send you a PayPal invoice.

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8 Utterly Unsexy Keys to Astounding List Growth for International Buyers

If you’re outside the US, we’ll be happy to ship you the complete program. We charge a flat rate of $30 to cover the increased costs of international shipping. Buyers are responsible for any duties or customs or whatnot (we’ll do our best to make all of that easy for you, though).

Since you’ve already submitted your order using the US PayPal payment button, we’ve created this page where you can easily submit the $30 International Shipping charge.

If you have any questions at all, please email Jessica.

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8 Utterly Unsexy Keys to Astounding List Growth for International Buyers

If you’re outside the US, we’ll be happy to ship you the complete program. We charge a flat rate of $30 to cover the increased costs of international shipping. Buyers are responsible for any duties or customs or whatnot (we’ll do our best to make all of that easy for you, though).

If you have any questions at all, please email Jessica.

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Are You Ready to Make 2008 Your Year–
the Year Your Email List Gets Super-Sized
and Generates the Passive Income You Deserve?

 

Jessica Albon and IzzyMonday, December 10, 2007
From: Jessica Albon (Izzy was of no help in writing this letter, but he did enjoy posing for that photo!)

Dear Small Business Owner,

If 2008 were the year you could finally stop worrying about building your business and just let the business come to you, pre-sold and ready to get started, what kind of difference would that make to you?

Would it give you more peace of mind? More freedom and flexibility? Less cold calling? Less time spent trying to sell yourself to people who are only half-interested in what you’re saying at networking meetings?

You’ve heard “the money’s in the list.” But what I’m here to tell you is that YOUR BUSINESS, YOUR FUTURE, and YOUR ENJOYMENT are all in the list as well.

I’ve been where you are–running a relatively successful small business, marketing so much, having lots of “chats” with prospects (who often just wanted to pick my brain for free), spending too much time convincing people I could help them and not nearly enough time on the things I wanted to be spending my time on.

I know how frustrating it is to feel like you’re starting from square one with each potential client–like you have to “sell” them on how you can help. In fact, I remember many phone calls thinking, “If you’d just let me *show* you, you’d be so much happier with my services than if you’re going to make me tell you all about them!”

What I didn’t know when I first started was that there’s a much easier way. I didn’t know that it really was possible to do most of your consultations with pre-sold prospects, or to never make another cold call again, or to never again send a mass mailing to a store bought list.

You can have your own list of ready, willing, interested prospects who want what you offer, and who want it from YOU.

It’s likely you’re already a believer–you already know having a super-sized, high-quality email list could transform your business. What you’re not so sure about, though, is precisely how to GET that super-sized, high-quality email list.

There’s nothing like knowing you can actually “turn on” a faucet of steady sales, simply by writing an email message.

Why Is Your List Growth Stalled?

You’ve really worked at this list growth thing, haven’t you? And you’ve tried to be positive? Focused on bringing in new subscribers? Brainstormed creative approaches for growing your list?

You’re a talented, dedicated business owner. I’m absolutely confident you’ve been giving this your all.

So, why isn’t it working?

I’d like to help you discover this answer for yourself. And, to help you with that, I’ve put together a complete set of “keys” that will unlock the door to the list growth you’ve been longing for.

May I Hand You the 8 Utterly Unsexy Keys to Astounding List Growth?

Since starting my business in 2001, I’ve worked on *a lot* of email newsletters. And some of my clients had enormous lists, while others had lists of 250 or fewer.

But what my clients nearly always have in common is this: they want their list to grow, no matter what its size when they start working with me.

To help them, I started putting together these 8 Keys–Keys that won’t take a lot (or any!) of extra time to use, but that will make a huge difference in your list growth rate. In fact, out of the 8 Keys, only ONE of them will require any extra time from you (and I promise you, the extra time will be well worth it).

These keys work whether you have a teeny-tiny list, or a big list. They work whether you can squeeze in an extra 15 minutes for your newsletter, or if you’re currently using all your allotted time for it.

They work as you write each issue, or you can put in a bit of extra time and see even better results. In fact, some of the keys will even SAVE you time–imagine that!

When you use Key #3, for instance, and you apply the four questions I ask in the program, you’re going to find writing your newsletter is so much easier, and so much quicker–all while also being much more effective.

What’s in the Program?

At the backbone of this exclusive home study program is a series of 3 audio CDs. These audios were recorded live so you’ll get to hear how other small business owners–just like you–think about list growth (and how they were able to use the keys to unlock list growth of their own). Each call is from 45-60 minutes long, and the end result is a juicy call with lots you can dig your teeth into.

Maybe you’re worried all that content will be overwhelming–that’s where the structure of the program comes in. Like everything I offer, the 8 Utterly Unsexy Keys to Astounding List Growth Home Study Program is information-rich. This is no fluffy home study course. But, it’s also impeccably organized so that you’ll be able to take it one key at a time and know precisely the action steps to take in order to put each key into action in your newsletter.

The audio calls were originally presented over a 3-week period, and that’s how I recommend you use them, too. To make that structure extra easy for you, I’ve put together a supportive 3-week follow up email course that’ll keep you on track and accountable for completing (and getting the most from) the program.

Also included in your package is a complete program guide, a step-by-step workbook for applying the most magical of the keys (Key #5: Make Unreasonable Requests), and a complete transcript of all 3 calls. Plus, there’s a bonus CD-Rom which will include extra reports to keep you motivated.

Are You Ready to Learn List Growth Without the Hype?

Now, remember, the home study program is called the 8 Utterly Unsexy Keys to Astounding List Growth and I promise you, you’re not going to find the title deceptive! In other words, these 8 Keys aren’t catchy or flashy or, well, even particularly interesting on their own.

But what they *are* will translate into a newsletter that nourishes you, instead of draining you; into a newsletter that grows easily and prospers both you *and* your readers. When you apply these 8 Keys, you will transform your newsletter, perhaps even your business.

The 3 audio calls are fun! They’re encouraging. They’re rich with stories and hands-on tips. You’ll be able to sink into each class and breathe easily, knowing that if all you do are these 8 things, that will be enough. (In fact, if all you do are three or four of the eight, that will be enough, too!)

If you’re ready to learn an entirely new way of newsletter publishing that will absolutely be easier, more rewarding, more fun, and more meaningful, (not to mention a heck of a lot more profitable!), you will find much to value in this program. I’d love for you to pick up your own copy.

8 Utterly Unsexy Keys to Astounding List Growth

Gorilla Not Included.

Details

You’ll Receive
3 CDs shipped to your door3 Audio CDs Yes!
Spiral-bound program guide8 Utterly Unsexy Keys to Astounding List Growth Program Guide Yes!
Spiral-bound workbookLet’s Be Unreasonable: A step-by-step workbook for creating Unreasonable Requests Yes!
Printed, bound transcripts of all 3 callsPrinted, bound complete transcripts of all 3 calls Yes!
Included on the CD-RomBonus PDF:
Get Subscribers Game 		Yes!
Included on the CD-RomBonus PDF:
Getting Permission 		Yes!
Included on the CD-RomBonus PDF:
Growing a List The Newsletter Spa Way 		Yes!
Free Shipping in the USBonus: Free Priority Shipping in the US! Yes!
Price: $197
Pay in full
Pay in two monthly payments ($98.50 each)

Outside the US? International Customers Please Click Here to Order

Are You Ready to Make 2008 The Year Your List Grows, Astoundingly?

Using the 8 Utterly Unsexy Keys to Astounding List Growth Home Study Program to unlock the list growth you’ve been pursuing will make an enormous difference in your business. Instead of feeling like you have prove yourself again and again to each individual client, you’ll be able to step into a bigger spotlight where you’ll share your message in a way that inspires readers to join you. It doesn’t feel like awkward, hard selling. It feels spacious, comfortable, and enjoyable.

And it all becomes possible when you grow your list with engaged, interested readers who are ready to work with you. This complete home study program will show you how.

Order today and you’ll have your full copy of 8 Utterly Unsexy Keys to Astounding List Growth on your doorstep within two weeks.

Will you join me on this journey?

I hope so!

All my best,
Jessica
Jessica

Still have questions after reading about 8 Utterly Unsexy Keys to Astounding List Growth? Please send me an email. I’ll be happy to answer them!

December 5, 2007

Hello!

Your 8 Utterly Unsexy Keys to Astounding List Growth went out priority mail this weekend, so to tide you over until it arrives, I put together this photo tour.

Just what can you expect when you unpack your program? Let’s take a look, shall we…

Gorilla not included

When I offered this package for sale originally, I’d just planned to ship off the CDs to you (as promised). But, while the CDs were off with the experts being edited, I had a bit of extra time on my hands…

The CDs and CD envelope

So, the first extra I created for you was the program guidebook. This is a complete look at the keys we worked with, and it’ll walk you through applying them to your own newsletter. It’s 26 pages long and designed to be used *after* you’ve listened to the corresponding CD.

Guidebook

The next component of the package is a hard copy of the workbook you’ve already received–”Let’s Be Unreasonable!” I thought this would help you take action on those unreasonable requests.

Let’s Be Unreasonable

Then, once everything was done, and the audio’d been sent back to me, I had a computer crash and lost everything… That’s right–everything had to be recreated. Fortunately, it wasn’t all from scratch, but due to some corrupted backup bits, the restoration process took a lot longer than expected.

Once everything was back to normal, I decided I really wanted to offer you an extra bonus: complete transcripts of the program. So, I had those created for you and have included them as a bonus/grovel-for-forgiveness extra.

The bonuses

The program also included some bonus reports, and I’ve included them on the Bonus CD. Plus, I also added a copy of my audio program, “How to Add Hundreds of Subscribers, Fast” to this CD for you. My suggestion is that you go through the 8 Unsexy Keys again as a refresher, and then, in a few weeks, listen to this audio program. “How to Add Hundreds of Subscribers, Fast” offers lots of actions you can take to grow your list, and I think you’ll enjoy them.

Once you have the program in your hands…

I hope you’ll email me and let me know what you think of it–whether you have compliments or constructive criticism, I’d really love to hear from you!

All my best,

Jessica
jessica@designdoodles.com

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Thank you for inviting your friends to visit our site.

There’s only one thing left to do now–use your special 25% off coupon.

This coupon is our way of welcoming you to our newsletter and inviting you to get to know us better. You can use this coupon on the reports, audio programs, and books we offer for sale in our store.

Feel free to shop as much, or as little, as you’d like. It’s all 25% off when you use the coupon code:

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So, copy that code, and click here to open our store in a new window.

And again, thank you very much for inviting your friends to visit us. Enjoy your 25% off!


Jessica Albon

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Silver Coding: No Design Changes

If you didn’t request any design changes, submit your payment of $250.

Gold Coding: Design Changes

If you requested design changes, submit your payment of $350.

Platinum Coding

If you requested design changes, submit your payment of $550.

Is Your Newsletter Looking All Wrong in Readers’ Email Inboxes?

Since 2001, we’ve specialized in email newsletters. That means we know the ins and outs of getting your HTML code exactly right–from how to set a background color (hint: if you set your background color in an email the way you do for a web page, many programs like Hotmail will disable the color altogether!), to how to avoid design elements that get your newsletter sent straight to the spam bin (hint: you’ll definitely want to avoid the color red!).

If you already have the design, and want to make sure that design will arrive in readers’ inboxes looking picture perfect, this service will make that happen.

What We’ll Do…

We’ll ensure your template is valid and debugged. Because each email program displays HTML differently, by checking the newsletter in several email programs we’re able to eliminate display bugs.

What’s Your Investment?

Choose the package that best describes your situation:

  1. Silver Coding:
    You want your newsletter to look like the uploaded html file. $250.
  2. Gold Coding:
    You want to make 2-3 minor design changes. $350.
  3. Platinum Coding:
    You have a graphic of what you want the newsletter to look like, but no HTML file. Upload your graphic and we’ll do all of the coding AND ensure it’s email-compatible. You may submit 2-3 minor changes. $550.

Please Note: Minor changes include things like changing the body text font, or changing the background color. A brand new newsletter header, or complete design revamp will incur additional charges. Feel free to use this form, and tell us what you need. We’ll reply with a new quote and time line before beginning the work.

When Will Your Template Be Ready?

You’ll have your newsletter back in one week. That means you’ll be ready to start publishing right away, and you’ll know that your template is 100% email-compatible.

Getting Started is Easy!

Just fill out this form and submit your payment on the next page. Then, in less than a week, you’ll have your newsletter template back, ready to use. It really is that easy!

Submit Your Newsletter
  1.  (required)
  2.  (valid email required)

Thanks!

Deluxe Version of 8 Utterly Unsexy Keys to Astounding List Growth

Thanks for ordering the deluxe version of the 8 Keys class. As part of this package, you’re receiving downloadable copies of three special reports. (You’ll also be receiving the audio call on CD in the mail.)

These reports are:

To download each report, right click (PC) or control-click (Mac) on the name of the report above and select “Save Link Target As… ” or “Save Target As”. You’ll probably want to start a special folder for this complete course where you can save the call recordings and these bonus reports.

I selected these three reports to offer as deluxe content because they support what we’ve been discussing with the 8 Keys that you’ve been learning on the calls.

I’m looking forward to hearing your thoughts on these reports–I’d love to hear how you put into place what you learn, answer any questions you might have, and hear your feedback in general on the reports. You can reach me at jessica@designdoodles.com.

Enjoy!

Jes

P.S. If any of the downloads give you any trouble, send me an email and we’ll get it figured out.

8 Utterly Unsexy Keys to Astounding List Growth

Thank you for joining me for these calls! I’ll post each call’s audio recording here. You’ll also find recommended resources for each group of keys.

Call #1: Publish, Publish More Often, and Say Something Amazing

Resources:

  • http://www.crazyegg.com: The statistic tracking program I mentioned on the call.
  • The Artist’s Way: A 12 week program that will help you become a more prolific artist–whether your art is creating a regular newsletter ;-), or anything else. Offers excellent support for Key #2: Publish More Often.
  • The Story Factor: Great guide to telling stories in a business setting. Offers excellent support for Key #3: Say Something Amazing.

Download the Call:

Download the call.

To download the call, right click (PC) or control-click (Mac) on the link above and select “Save Link Target As… ” or “Save Target As”

Listen Online:

Press the play button to listen to the call (stream the call) online without downloading it.

Call #2: Let Go of the Reins, Make Unreasonable Requests, and Make Friends

Resources:

  • http://www.photojojo.com: Great double opt-in process.
  • Call to Action: Book about online marketing. Their section on “scents” is especially relevant to Making Unreasonable Requests. Great glossary.
  • The Aladdin Factor: This book guides you through the process of asking for what you want. The stories about other people getting what they want might just inspire you to ask away :-).

Call Worksheet:

Download the worksheet on Unreasonable Requests.

Download the Call:

Download the call.

To download the call, right click (PC) or control-click (Mac) on the link above and select “Save Link Target As… ” or “Save Target As”

Listen Online:

Press the play button to listen to the call (stream the call) online without downloading it.

Call #3: What Are You Up To?, and You Gotta Have Heart

Resources:

ConZentrate: Sam Horn has written an outstanding book on getting and staying inspired in professional and personal settings–it’s one of my all-time favorites.

The Joy Diet: Beck’s book on finding joy in everyday life offers a whole life approach to staying focused on whatever you do (including your newsletter).

Your Best Year Yet: Fresh, fun guidance for what you’re up to in your life and your business. You’ll have lots of answers to “What Are You Up To?” to share with your readers after you’ve worked through these 10 steps.

Two Weeks to a Breakthrough: I participated in Lisa’s challenge two years ago (as she was writing the book) and found it to be a really excellent way to make significant progress on any goal in just two weeks. Especially relevant is her requirement that you tell people what you’re doing and ask for help. For me, personally, this is the hardest part of publishing a newsletter, and I know that if you try it out for yourself, and practice asking, you will absolutely love the results. (I can’t promise it’ll ever get easier, though :-).) Lisa’s book offers great support for getting into this habit.

What If: A great book of prompts for writers.

Andrea J. Lee is a great example of being up to things in your business. She’s always up to something new, interesting, and inspiring, and what’s more, she’s a big proponent of “unwork” which means she isn’t constantly in a frenzy, but is rather fully engaged with what she’s doing. (Why does this matter? Because it’s not “good enough” to be up to things for the sake of being busy–it’s really important that the activities you engage in matter to you.)

Maya Talisman Frost offers real world mindfulness resources and a great ezine.

When You Ask Readers to Forward the Newsletter

If you run a “Tell a Friend” contest, you can expect 5-15% of your readers to participate. Depending on the size of your list, you can administrate this type of campaign by asking readers to cc you on any emails they send out. (This is a great way to know what readers like about your newsletter, but it will take some tracking work on your part.)

You can also set up a Tell a Friend script on your site, if you’d like to just offer everyone who tells a friend a gift. We use BigNoseBird’s Tell a Friend Script when setting up this type of campaign for clients.

Your email distribution program may offer these statistics for you–some do, some don’t. Check there first, though, so you’re not duplicating information you already have access to.

If it doesn’t, check your shopping cart, many of these offer an option to have readers tracked as they make recommendations.

Barring that, your easiest choice is to use a distribution program that tracks forwards automatically like Savicom.

Download the Call:

Download the call.

To download the call, right click (PC) or control-click (Mac) on the link above and select “Save Link Target As… ” or “Save Target As”

Listen Online:

Press the play button to listen to the call (stream the call) online without downloading it.

Further Resources from The Write Exposure

51 Fun Ways to Energize Your Newsletter: Suggestions for getting started with your newsletter writing. The prompts work for all writing, but are written with newsletter publishers in mind.
The Newsletter Spa: You can network with like-minded publishers, get feedback, and support directly from me, and you’ll get access to the 12 principles themselves which will make a big difference in your newsletter.

The Dirty Elephant

Johnny’s father calls Johnny’s teacher, Miss Smith, in a rage. “How dare you,” he shouts. “How could you have called my son a ‘dirty elephant’?”

Miss Smith takes a deep breath and says, “I didn’t call Johnny a ‘dirty elephant,’ I called him a ‘disruptive element.’”


And thus continues my tradition of posting the very silly jokes that marked my childhood ;-). But, this one, like the others I’ve shared, does have an important marketing lesson about communication–and using words your audience isn’t likely to misinterpret.

But, the reason I’m sharing it here is because it’s a lot more fun to refer to Outlook as a “dirty elephant” than a “disruptive element” and I thought I ought to offer an explanation for my nonsensicality.

Thanks for reading,
Jessica's signature
Jessica “Yeah, I Know My Jokes Aren’t Funny” Albon

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Would you like to receive notification of the next session? Send me an email and ask to be put on the waiting list for 8 Utterly Unsexy Keys to Astounding List Growth.

Will You Join Me and Learn the 8 Utterly Unsexy Keys to Astounding List Growth?

8 Utterly Unsexy Keys to Astounding List Growth A thriving, growing newsletter list is crucial for a healthy small business. Without a list of people who are interested in what you do and are considering giving you money to do what you do, it’s pretty hard to keep customers coming in the doors.

Up until now, most of the techniques and approaches that are being taught to small business owners wanting to grow their lists have been, well, really, really hard. And you’re smarter than that. You know that just because you’re working really, really hard, that’s no guarantee you’ll get the results you want.

In fact, maybe you’ve even had that awful experience of working so hard on a grow-your-list approach… Only to have it be a complete flop! (I know I sure have!)

So, if you’ve been diligently adding, “Submit article to article website” or “Move subscribe form on website” to your to-do list, I’m not saying those actions aren’t good. They’re just not good enough.

See, the list growth techniques you’ve probably heard of do work. But they’re sometimes akin to holding your nose to the grindstone for months at a time. And they usually have one result: you wind up with no nose AND no new subscribers.

Let’s try something new, shall we?

If you’re tired of pushing yourself harder and harder every day to build your subscriber list, I’d like to invite you to stop.

That’s right. Simply stop.

Yes, a list is a great business tool. And yes, there is nothing like being able to connect with people from all around the world all in an instant.

And no, there’s really nothing else like knowing you can actually “turn on” a faucet of steady sales, simply by writing an email message.

But, for just a moment, I want you to set all of that aside and really consider if the approach you’re taking right now is working. Is it resulting in the kind of effortless, easy, enjoyable relationships with readers you’d hoped for? Is it resulting in rewarding feedback? Rich community building? Sales?

Why isn’t it working?

Now that you’ve considered my questions, I’d like to ask you one more: “Why not?”

I mean, you’ve really worked at this, haven’t you? And haven’t you tried to be positive? Focused on bringing in new subscribers? Brainstormed creative approaches for growing your list?

You’re a talented, dedicated business owner. I’m pretty sure you’ve done all of the above.

So, why isn’t it working?

I’d like to help you discover this answer for yourself. And, to help you with that, I’ve put together a 3-week telephone class.

Once a week, you’ll dial in (from wherever in the world you happen to be) and be joined by me (Jessica Albon) and up to 11 other small business owners just like you. We’ll spend 30-45 minutes on the lesson at hand. I’ll walk you through carefully crafted exercises and help you determine the answers that are right for you. Then, I’ll spend the last 15 minutes or so answering your questions.

I’ll keep things to an easy pace–you won’t be bored, but you won’t be overwhelmed either. And you’ll learn how to apply each of the 8 keys to your own newsletter. What’s more, these 8 Utterly Unsexy Keys are all about doing what you’re already doing in a new way–not about adding lots more to your to-do list. So, they’ll fit perfectly within your already too-busy schedule.

Now, remember, the class title is “8 Utterly Unsexy Keys to Astounding List Growth” and I promise you, you’re not going to find the title deceptive. In other words, these 8 keys aren’t catchy or flashy or, well, even particularly interesting on their own.

But what they *are* will translate into a newsletter that nourishes you, instead of draining you; into a newsletter that grows easily and prospers both you *and* your readers. When you apply these 8 Keys, you will transform your newsletter and, perhaps even your business.

These 3 telephone calls will be fun. They’ll be encouraging. They’ll be rich with stories and hands-on tips. You’ll be able to sink into each class and breathe easily, knowing that if all you do are these 8 things, that will be enough. (In fact, if all you do are three or four of the eight, that will be enough, too.)

If you’re ready to learn an entirely new way of newsletter publishing that will absolutely be easier, more rewarding, more fun, and more meaningful, (not to mention a heck of a lot more profitable!), you will find much to value in this class. I’d love for you to join us.

You don’t even have to attend

I’d love for you to be on the other end of the line for each of the three calls. But, I know sometimes life interferes. So, even if one or more of these calls is scheduled at a time that won’t work for you, please don’t let that stop you from signing up. Each call will be recorded and the recording will be available online for you to download. You can burn these recordings to a CD or your MP3 Player (or iPod), if you’d like.

If you sign up for the Deluxe version of the calls, you’ll receive the CDs mailed to your door at the end of the series. I’ll pay for your shipping if you’re in the United States.

But do try to be there for the live calls–it’s the best way to get your questions answered and to really get the most from the material.

Class Dates And Times

All calls will be held at 1 p.m. Eastern (New York Time).
This is Noon Central Time, 11 a.m. Mountain Time, and 10 a.m. Pacific Time.
If you’d like to find out what time this is somewhere else, you can use this wonderful time conversion program.

Call #1

Tuesday, May 22: 1 p.m. - 2 p.m. Eastern Time

Call #2

Tuesday, May 29: 1 p.m. - 2 p.m. Eastern Time

Call #3

Tuesday, June 5: 1 p.m. - 2 p.m. Eastern Time

Details

Regular Deluxe
3 Live, 1-hour Telephone Calls Yes! Yes!
Download of each call recording Yes! Yes!
VIP Email Access to Me -
Email me your questions and I’ll answer them ASAP. 		Yes! Yes!
Get Subscribers Game Digital Download No Yes!
Getting Permission Digital Download
Ten steps to building a thriving opt-in list		 No Yes!
Growing a List The Newsletter Spa Way Digital Download No Yes!
3 CDs shipped to your doorTeleclass on CD - Total of 3 CDs mailed to your door
Plus free shipping in US!
$50 Value		 No Yes!
Price: $147 $197
Sorry, this class is full. Sorry, this class is full.

Would you like to receive notification of the next session? Send me an email and ask to be put on the waiting list for 8 Utterly Unsexy Keys to Astounding List Growth.

The Grand Newsletter Experiment

Welcome!

I’m delighted you’ve joined us in the Grand Newsletter Experiment. You’ll be receiving an official welcome email from me, and may receive an update or two between now and April 17.

This is absolutely an experiment, so I really do want your feedback as we go along. I’ll be curious to hear what you think of what you receive, how you interact with it, and what it inspires you to do.

The Grand Newsletter Experiment is also very much a work in progress, which is why I’m not revealing all the details just yet (because I only have a general idea of what we’ll be doing!). I do plan to write and schedule some of the emails in advance, and will also be keeping track of the time the project takes me (along with much other tracking) so that you’ll have lots of information at your fingertips when we come to the end of this experiment together.

I’m really grateful that you’ve signed up, that you’re curious and interested in getting involved. And I can’t wait to explore with you!

All my best,

Jessica

Join the Grand Newsletter Experiment

Starting April 17, subscribers will receive one email a day. These emails will be short, and plain text. If you hate it and want to unsubscribe, you can by completing a survey (it won’t be hard–we just want to keep the experiment as clean as possible and that means understanding why you’ve unsubscribed).

The Experiment is expected to last 30 days.

To sign up, simply fill out this form (bold fields are required). Completing the form will mean more helpful results for you at the end of the Experiment.

Name

Email

Website

Industry

Title

Complete mailing address
Yes, I will complete a survey if I choose to unsubscribe

Success!

You’ve successfully submitted your form. Now, all that’s left is to submit your payment for your membership.

Complete Your Order

Once you’ve selected your plan (monthly or annual), we’ll set up your account. If you’ve elected to use your own template, we’ll send you an email with instructions for your next step.

If you’re using one of our templates, our designers will get started right away and you can expect your template to be complete in 5 business days.

Whether you’re using one of our templates or your own, your account will be set up and you’ll receive your login information within 5 days of our receiving all the information we need from you (your form, payment, and template, if you’re using your own).

Join Month-to-Month

Your initial payment will be $115. Once a month thereafter, you’ll automatically pay $15 through your PayPal account.


Best Deal–Pay in advance and save $40

Would you like to get an even better deal? If you pay in full for your first year’s membership in SeeLetter, you’ll save $40 and pay just $240 for a full 12 months of SeeLetter.


Questions?

Can I be a member for more than one year?

Of course! You can continue your membership for as long as you’d like.

What if I want to cancel early?

If you decide to cancel your membership before your first year is over, and you’ve used one of our templates, you have two choices. Choice #1 is to pay for the template in full. Your template would ordinarily cost $500 and we’ll deduct your set up fee and any monthly payments you’ve made for a balance due if you’d like to stop using the program. Choice #2 is to stop using the template.

Until you’ve been a member for one full year, you cannot take the template elsewhere without our express permission.

Of course, if you’re using your own template, you can cancel your membership at any time and keep all rights to your template.

Custom Newsletter Design Program Makes Creating Each Newsletter Issue Exceptionally Easy

Last year, I set out to help my clients manage their newsletters on their own. After all, do-it-yourselfers can easily manage their own websites with programs like DreamWeaver or online CMS (content management systems) that make it easy to drag and drop new content.

Frustrated Publishers Struggle With Ill-Fitting Programs

The fact was, there was nothing like this out there for newsletter publishers. And so my clients had to rely on my team if they wanted their newsletters to look great.

Those publishers who tried to go it alone (with a program like FrontPage or DreamWeaver) would often call in utter frustration–”Why is my email so broken in my readers’ inboxes?!” they would wail.

At the time, I could only say, “Those programs aren’t designed to create email… And, although there are lots of similarities between email and web code, there are also enough differences that your code can be a complete mess by the time it gets to readers.”

Even while explaining the problems, I knew the people I was offering the explanations to didn’t really care–what they cared about was creating the best looking email newsletters possible with the least amount of stress.

Can you relate to that?

The Solution: Build a Program to Make Me Obsolete

So, after seeing so many small business owners struggle, I assigned my team of programmers a simple (or so I thought) task: create an easy-to-use program that will create 100% perfect EMAIL newsletter code.

Like many programming challenges, this one took three times as long and twice as much as budgeted to complete. My programmers and I spent dozens of hours talking about what the program should do and how it should work, everything from what it would look like to how the back end would be organized. Then, they set out to make the perfect program.

Back to the Drawing Board–It Was Good, But Not Exceptional

And, after they delivered it, I sent them back to the drawing board! Sure, what they’d created was good, but it wasn’t as great as I knew it could be. And so, we set about to completely rebuild the program from scratch.

Finally, they delivered something absolutely outstanding. I tested it personally with client newsletters. I had several clients test it on their own. And we did our very best to break it. We experimented, played, and really dug into it.

Now, 13 months later, it gives me tremendous pleasure to be able to release this program for you. It will help you create a professional HTML email newsletter that you can send out to your list with absolute confidence. Plus, the code it creates is also 100% web compatible so you can easily post each issue to your website without any coding changes. (Isn’t that cool?!)

This might not sound like a big deal. But, when you consider that, according to MarketingSherpa, more than 90% of email newsletters have errors in their code that prevent them from being delivered… If delivery is important to you, knowing your code is error-free is a very big deal.

And, when you consider that 85% of the readers we polled reported having unsubscribed from 5+ newsletters because of code problems (broken images, garbled text, and funky layouts), it becomes an even bigger deal.

My 13 Month Investment Available at a Great Price for You!

After spending 13 months on developing this program and countless hours of my own time (not to mention the money!), my programmers have created a program that we could easily sell for $500/year.

When you consider how much time this will save you, the headaches it will help you avoid, and the drop in the bucket that $500 is against potential newsletter profits… Well, that $500 would be a bargain.

But, because the program is still new, I’d like to offer you a special price break. You can sign up for a $100 setup fee and just $15/month.

With this simple monthly membership, you’ll have unlimited access to your account and can layout as many issues of your newsletter as you’d like.

Fabulous Bonus: Free HTML Email Newsletter Template

What’s more, I’ll even include a free HTML email newsletter design of your choice. (If you already have a design, just send us the HTML–the price is the same whether you Bring Your Own Template, or use one of ours.)

Simply take your pick of the three custom HTML email newsletter templates below and complete the form with your information. If you’ll be sending your own template, simply fill out your name and email address and check the box that says “I’d like to use my own template.” Then, finish the application process and we’ll contact you for your template.

Make Your Newsletter Easier, Starting Today!

Wouldn’t it be amazing to stop struggling with your newsletter? With this simple program, you’ll just enter your text, click a few buttons, and have an attractive, professional-looking HTML email newsletter that will be ready to be sent out. It doesn’t get any easier.

To get started, please fill out this form completely. On the next page, you’ll be asked to submit your payment via PayPal. Once we’ve received your form and payment, we’ll get to work making your requested modifications and will have your account set up within 5 business days.

Your Name:

Contact Email:

I’d like to use my own template:

Select a Template (Click any image for a larger version.)

Customizing Your Free Design

Please select 3 colors for your template:
(Our designers will determine where each color will have the most impact.)

# of Sections/Articles:

Enter a number between 1 & 5.

Most newsletters are 3-5 sections long. Sections might include an advertisement, letter from the editor, feature article, Q&A section, client case study, book review, or photo essay.

Fonts You Typically Use in Your Business

If we have the font available, we will use it for your banner–the fonts for the body text in the newsletter will be standard fonts due to the nature of web/email design.

Please complete this information as you would like it to appear in the newsletter.

Company Name:

Newsletter Name:

Publisher/Editor:

Website:

Email:

Phone/Fax:

Mailing Address:
(This is required by law to be in your newsletter.)

Your Distribution System

If you already have a distribution system, please enter the information below. If you don’t have a distribution system, we’ll be happy to send a recommendation after you’ve submitted your information.
I don’t have a distribution system yet. Please send your recommendations.

Subscribe Link:

Unsubscribe Link/Instructions:
Yes, my distribution service automatically includes an unsubscribe link.

Are You Ready to Add Hundreds of Subscribers, Fast?

Get Subscribers FastIn this 45-minute audio program, you’ll learn:

  • Why it’s better to have *no* subscribers than the “WACKY” five.
  • Why the way you currently think about unsubscribers is all wrong–and how that costs you new subscribers.
  • How to “clone” great subscribers with the Knock-Knock Welcome Basket.

Plus, the included bonuses will have you adding new subscribers to your list in no time–and having fun while you do it. Unlike other programs you may have purchased and never put into action, the Get Subscribers Fast program turns the process into a game. By taking small, regular actions, you can have the powerful, thriving newsletter list you deserve.

Jessica,

Your great CD arrived yesterday.

It is loaded with lots of wonderful information! Thanks again! I am so glad that I have gotten to know you. Yours is one of the very few e-newsletters I get and read.

Thanks,
Chris King
Creative Keys

Thank you, Jessica, for all your help! This package is like a blueprint for newsletter creation and gaining subscribers. I expect to double my subscriber base by the end of the year!

Gillian Hood-Gabrielson, MS, ACSM
Healthier Outcomes

Isn’t it time your newsletter sustained itself? With this product, you can learn to have a growing list that will be profitable.

Optional upgrade: Receive a physical CD copy of the audio program for an additional $10. Shipping of the CD is free in the US.

Regular Premium
MP3 recording of 45-minute teleclass download
Instant Download		 Yes! Yes!
PDF notes
Instant Download		 Yes! Yes!
Special Bonus: PDF copy of Get Subscribers Game
Instant Download		 Yes! Yes!
Special Bonus: PDF copy of Getting Permission - Ten steps to building a thriving opt-in list, 29 pages
(Sells for $19.95)
Instant Download		 Yes! Yes!
Special Bonus: PDF copy of Growing a List The Newsletter Spa Way - 24 pages on the gentle way to add subscribers
Instant Download		 Yes! Yes!
100% money back guarantee Yes! Yes!
Special Bonus: CD in jewel case shipped to you with audio teleclass. US only.
(Takes about 2 weeks to arrive.)		 No Yes!
Price: $27 $37

Order by using one of the green buttons above. In both cases, once you complete your order, you’ll be taken to a page to download the entire program immediately.

Custom Newsletter Design and Company Newsletter Services

We’re delighted you’re interested in working with The Write Exposure for a newsletter design, or custom editing or writing services. Let’s talk more about what you’re looking for and whether or not there’s a good fit between us.

Please fill out this form completely.

Always delighted to hear from you,
Jessica

Name:

Email:

Website:

Phone:

Mailing Address:

Preferred contact:

Phone |
Email

Tell us about your products/services:

What do you want help with?
(Check as many as you need.)

Initial Design/Template |
Getting Started

Writing |
Editing      

Growing Our List |
On-Going Consulting

Other/Also:

Budget:

Prices start at: Design-$2000; Writing-$1.50/word; Editing-$.75/word.

Start Date:

Deadline:

Projects with less than 4 weeks from start to finish will cost twice our regular rate and will require your on-going availability.

Hiring Jessica to Consult

You can hire Jessica for phone or email consulting. Email consulting is less expensive because it can be done as Jessica’s time allows.

In either case, you will receive one-on-one time directly with Jessica and she will answer any questions you have about email marketing, distribution, or specific email programs.

Once your payment has been received, you will receive an email confirmation that will include information on selecting your appointment time (for phone consults) and how to submit your questions. (Submitting questions is optional for phone consults.) You will have this email within one business day and if you haven’t received it please send us an email–emails do go missing.

Phone Consults with Jessica

Each phone session lasts 45 minutes. You can sign up for one session at a time or sign up for a block of sessions at a discount.

Jessica will call you at your appointed time. All calls can be recorded (it’s your choice) at no additional cost and you can download the call for later review. If you’d like to receive your session on CD, we can have it at your door for an additional $15.

All appointments are by availability and Jessica’s located in the eastern time zone (New York time).

One 45-Minute Phone Session

$150

Three 45-Minute Phone Sessions

$375 ($75 savings)

Five 45-Minute Phone Sessions

$600 (One FREE Session!)

Email Consulting

If you would prefer written answers, sign up for Jessica’s email consulting. You will receive one follow-up question for clarification.

(Please note: The more specific you can be in your question, the greater the depth of Jessica’s response. Answers average approximately 500 words.)

Examples of Good Questions Include:

  • I want an autoresponder, HTML distribution, personalization, and RSS delivery. What are my distribution options? And which do you recommend?
  • Currently, about 10% of the people who visit my website sign up for my newsletter. I’d like to increase that to 15%. What do you recommend I do first?
  • We use a double opt-in subscribe system. About 50% of people don’t complete the process. How can we increase that?

Notice that these questions include details about what you’re currently experiencing and the OUTCOME you’re looking for. If you can concisely describe your problem and your desired outcome, email consulting is a great way to get an action plan for a fraction of the cost of phone consulting.

We have One Problem and need One Solution

$75

We have Three Problems and need Three Solutions (or we’d like to ask two or three follow-up questions)

$165

We have a Great Big Problem (or up to 5 smaller problems)

$325

This is the story of a father and son. The father thought the world of his son–that he was talented, smart, gracious and kind.

And, one day, it was time for the son’s graduation from elementary school. And the father was so proud. So, he went to his son and he said, “Son, you’re the best son a dad could ever have. What can I get for you?”

And the son considered the question for a moment and said, “Well, Dad, what I’d really like is a pink and purple polka-dotted ping pong paddle.”

Immediately, the father said, “Anything you want, son,” and he went off in search of a pink and purple polka-dotted ping pong paddle.

Sure, some days there’s absolutely nothing funny about marketing. Which is why we’ve collected and posted these jokes with marketing “morals” for you–after reading them, you won’t find marketing your business nearly so unfunny in comparison ;-).

By the way, feel free to share your own jokes with a marketing moral. If we publish it, we’ll give you full credit and a link to your website.

The Old Favorites

The Pink and Purple Polka-dotted Ping Pong Paddle

Report: Make Your Newsletter Sell

How to write a marketing newsletter that increases your sales

Are you getting discouraged by your newsletter’s lack of sales? Did you think your newsletter would be bringing in profits like clockwork by now?

It could be that you’re missing these five essential ingredients!

This 18-page pdf file includes 5 CRUCIAL ingredients for your marketing newsletter that you can put to work INSTANTLY.

Learn:

  • Why everyone who tells you to sell benefits is 100% wrong… And what you should sell instead.
  • Why your readers won’t buy. EVER. Until you do this one thing.
  • How to take your marketing newsletter to the next level and instantly make more sales than you ever thought possible.
  • Why there’s no one answer to whether long copy or short copy is better… and how to have both.
  • How to make sure customers never shop the competition, even if their prices are lower.
  • Why that one habit that got you into trouble on the school playground is actually a MUST in your newsletter.
  • Why you have to appeal to a reader’s sense of sound before they’ll buy from you.
  • Why readers will buy the cheapest ink pad they can find, UNLESS…
  • Why customers DON’T want the cheapest price and yet they so often BUY on price.
  • Why it’s good to be chatty.

And that’s just a sample!

Learn how publishers just like you are doing the tinest things differently for ENORMOUSLY better results in their marketing newsletter.

You know life is about the details, right?

Well, your newsletter’s no different. It’s about the little things that make up your readers’ experience.

Learn how to get the details right so your readers are ready to buy from your marketing newsletter.

Your package includes the complete 5-secret report in ebook format. PDF Download.

Manage Your Newsletters in Focus Subscription

Use this page to unsubscribe from Newsletters in Focus. If you’re unsubscribing, please enter the email address at which you currently receive your copies of Newsletters in Focus, and then select the format you receive Newsletters in Focus in (plain text or HTML).

If you have any questions about using this form, please feel free to send Jessica Albon an email at jessica@designdoodles.com.

We’ll miss you!

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