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- Newsletter Templates
- Ezine Readers Not Biting? Try a Change of Bait, Part 1 of 3
- What to Write About When There's Nothing Left to Write About
- Newsletter Distribution: 1-2-All Review
- Don't Let Your HTML Email Newsletter Break!
- Do You Commit These Seven Deadly Newsletter Sins? Part I
- Why a Newsletter That Gets Read Requires Planning
- Using Your Newsletter for Lead Generation
- Thinking About Canceling Your Newsletter?
- What Napoleon Knows About Building Your Newsletter List
Articles by Topic
Get More Subscribers
- What Napoleon Knows About Building Your Newsletter List
Remember, people like to win. And when you let them, it gets them talking about your newsletter. Get them talking about your newsletter, and you’ll get your newsletter list growing.
- 24 Ways to Double Your Subscribers
If you’re ready to get serious about your email newsletter and start adding new subscribers to your list, try out these 24 approaches.
- SEO is Complicated!
Put these five tips for using your newsletter as leverage for higher search engine rankings to work for your newsletter.
- What Aunt Marge Can Teach You About Ezines
Aunt Marge never met a forward she didn’t like. Perhaps you have an Aunt Marge of your own. Most of us do.
How to Write a Newsletter
- The Case of the Disappearing Conclusion
It was a dark and stormy night, and our heroine sat typing away furiously on a Remmington Streamline typewriter. The keys click-clacked one after the other, as steadily as the raindrops beat down on the window outside.
- Why a Newsletter That Gets Read Requires Planning
If you think you’re one of those people who does better off-the-cuff when it comes to your newsletter, that not for you are schedules, a folder of great ideas, or even a regular template to follow, I say hogwash! Your attitude might just lead readers to throw tomatoes.
- Thinking About Canceling Your Newsletter?
If your newsletter seems like too much work for too little reward, read on to find out if you should cancel your newsletter (and, what to do if you should).
- What to Write About When There’s Nothing Left to Write About
A handy listing of article types to get you inspired to write your next newsletter issue, particularly useful when you’re convinced you’ve run out of ideas.
- Watch Your Tone!
Your newsletter tone is the WAY you sound. It’s the words you choose, the length of your sentences and paragraphs. It’s the way you put everything together.
- Using Sara Crewe’s Greatest Power in Your Newsletter
Ever wish you could share really powerful stories in your newsletter but feel you lack the gift of storytelling? This article leads you through a five-step process to spin an effective tale.
How to Increase Your Sales
- Are you asking your newsletter readers to take a flying leap
There are three keys to transforming readers into buyers. You’ll want to: Let Readers Choose their Ledge, Never Make Readers Jump Alone, and Pack Reluctants a Picnic Lunch.
- Mining Your Newsletter Database for More Sales, Happier Customers, and Higher Profits
Ask targeted questions, watch subscriber behavior, and craft specific promotions to increase the sales you make to your newsletter list.
- Interview: How to Start a Profitable Newsletter
If you’re just dipping your toe into the world of ezine publishing, check out this article for advice on making your ezine profitable.
- Ezine Readers Not Biting? Try a Change of Bait, Part 3 of 3
In part three of our three-part look at transforming your newsletter into a powerful sales-making ally, you’ll learn about three elements that should appear in each issue of your newsletter, and how to maximize their power.
- Ezine Readers Not Biting? Try a Change of Bait, Part 2 of 3
If your newsletter’s not making the sales you’d like it to be making, perhaps the answer is to change one of these key elements.
- Transform Clients into Business Partners for Increased Profits
Ideally, a business partner promotes your business; they’re always on the lookout for new markets, and they work to find ways to improve your product or service.
Newsletter Design
- What Color is Your Company?
Your newsletter is your chance to really brand your company. It’s repeated, welcomed exposure to your company. Whether your newsletter is print or electronic, each issue should emphasize your company’s color. Whether that color is orange or aquamarine.
- Make a Great Impression in 600 Pixels
If your newsletter’s in HTML or print, you need a nameplate (the banner that displays the name of your newsletter). Designing a nameplate is similar to creating a company logo. Typically, you’ll want a design that’s memorable, compact (size-wise), and classic enough to last two or more years.
- Don’t Let Your HTML Email Newsletter Break!
HTML email newsletters are great marketing tools, but they’re also more complicated than their plain text counterpart. Avoid errors by following these rules for non-broken HTML.
- Banish Boring Photos
Stop filling your company newsletter with stock photos of people in boring poses. Instead, add drama and interest with these tips for great photos, whether they’re black and white or color.
- It’s Ugly! and Other Reasons Not to Send HTML
If you publish an HTML email newsletter (or are thinking of switching) make sure you don’t make these five huge mistakes.
Finding Newsletter Inspiration
- Keep Your Focus on What Matters
When you publish a newsletter, it’s easy to get caught up in what everyone thinks you *should* be doing–publishing in flashy HTML, writing more frequently, etc. But, chances are, you already know how to make your newsletter work for your readers. Read on to find out for yourself.
- Thinking About Canceling Your Newsletter?
If your newsletter seems like too much work for too little reward, read on to find out if you should cancel your newsletter (and, what to do if you should).
- What to Write About When There’s Nothing Left to Write About
A handy listing of article types to get you inspired to write your next newsletter issue, particularly useful when you’re convinced you’ve run out of ideas.
- How to Entice Your Readers to Join You on the Dance Floor
If your readers aren’t as responsive as you’d like, try out these five strategies to encourage them to interact.
- The e. e. cummings secret that could transform your newsletter
Learn how to be more authentic in your newsletter–and learn why it’s so important.
- Banish Boring Photos
Stop filling your company newsletter with stock photos of people in boring poses. Instead, add drama and interest with these tips for great photos, whether they’re black and white or color.
Saving Time
- Thinking About Canceling Your Newsletter?
If your newsletter seems like too much work for too little reward, read on to find out if you should cancel your newsletter (and, what to do if you should).
- What to Write About When There’s Nothing Left to Write About
A handy listing of article types to get you inspired to write your next newsletter issue, particularly useful when you’re convinced you’ve run out of ideas.
- Transform Clients into Business Partners for Increased Profits
Ideally, a business partner promotes your business; they’re always on the lookout for new markets, and they work to find ways to improve your product or service.
- Recycled Visibility
Are you writing articles for your monthly newsletter only to publish them once and never use them again? Why not make your content work harder for you?
Uncategorized
- What Are You Planting?
Here where I live in North Carolina they plant corn, tobacco, and cars. Cars?!
- Using Your Newsletter for Lead Generation
By qualifying your subscribers well, by protecting them from more inbox clutter, you’re demonstrating that you value your time. And that’s a powerful statement in a world that’s cluttered by constant advertising.
- Teaching your newsletter to waltz
See, your newsletter doesn’t have to be the best. It doesn’t have to be the most attractive. It doesn’t have to have the best writing. It doesn’t have to have the most informative articles or the best special deals.
- Your Newsletter As Search Engine Superhero?
You’re already producing a newsletter. It’s definitely worth the extra time training the newsletter to multitask and to see your site climb in the search engines.
- That’s Not Spam, That’s My Newsletter!
For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher’s side of the desk, though, and Spam filters can become problematic.
- Keep Your Company Newsletter Out of the Circular File
You spend a considerable amount of time and money on your print newsletter and the only way your investment pays off is if your readers actually interact with your newsletter in a positive way. Unfortunately, most company newsletters don’t do a very good job of encouraging any such interaction.