I’ve gotten a lot of newsletters over the past few days that have mentioned Thanksgiving and the upcoming winter holidays.

And I realized you’re probably wondering how YOU should handle the holidays in your own newsletter.

So, I’ve got a round up of three ways to make your holiday issues great. Enjoy!

• If you celebrate it, you can mention it. If you’re worried people may be offended, don’t be. Just because you celebrate doesn’t mean readers have to and your readers know that. I recently received an email from a subscriber in India wishing me a Happy Diwali and not only was I very touched, but I was also encouraged to learn about a holiday I hadn’t heard of before.

(Even with *millions* of readers, this is still good advice, but see if there’s a company policy in place about holiday mentions.)

• Publish anyway. A lot of clients have talked about putting their newsletters on hold because some of their readers may be too busy to read. But, what about your readers who *aren’t* too busy? Just like publishing straight through the summer, publish straight through the holiday season. Yes, some readers won’t read the issue, but there’s no reason to give their behavior more importance than the behavior of your other readers.
• You don’t have to mention the holidays. After a week full of Thanksgiving issues from US-based publishers, I’m feeling a bit like there’s nothing left to say on the topic. If you find yourself feeling the same way, remember, you don’t *have* to mention the holiday.

With these tips, take a new look at your holiday publishing schedule. Remember, it’s YOUR newsletter and there are no rules :-). Enjoy the holidays!