So, you’ve got a newsletter. And you send it to your list on a regular basis.

And you have a deeply niched list. It’s somewhere in the neighborhood of 1000-5000 readers strong. And you read somewhere that with a targeted list of that size, you can make a heap of moola by letting other companies sponsor your newsletter.

It sounds like a great idea, doesn’t it? To get a set amount of moola just for running a little ad in your newsletter?

After all, readers tend to be fickle–sometimes they buy like crazy, other times you don’t get many orders. So, if you accepted a sponsor, every issue of your newsletter would make a set amount.

The problem with sponsorships is each link REDUCES the number of click-thrus you’ll get overall. Let’s say when you run three links in your newsletter you have an average of 250 click-thrus (for all three links). That’s an average of 83 people clicking on each link.

If you add one more link, suddenly, you may have just 200 people clicking through. That means each link may get just 50 click-thrus, whereas before you were getting 83.

See the problem?

So, what’s the solution? You have to learn to make a consistent, steady income by selling your own products or services to your newsletter readers.

How? One way is by learning to write a genuinely HUGE offer. A HUGE offer is one that’s:

• Humongous–everything your client could possibly need
• Unsurpassed–clearly better than the competition’s
• Generous–sold for a very attractive price
• Exciting–something your client wants

With a HUGE offer, your readers can’t help but buy. So, if you’re not yet making consistent sales, it’s because your offer’s not yet HUGE.

When you’re able to sell YOUR own products and services in your newsletter, on a consistent basis, you’ll know true independence. And you won’t need to rely on sponsorships or outside advertisers.