You Deserve to Know the Truth About the High Price You’re Paying For Bad Email Design and Crappy Writing
Email marketing works. Big time. Estimates indicate ROI of $45-256 for email marketing (when done right). Whether you’re using email to keep in touch with clients, to attract more buyers, or to keep your employees informed and up-to-date, you can get big results with email marketing… if you do it right.
And, if you’re going to the trouble and expense of creating a regular newsletter, it simply makes sense to ensure you’re doing all you can to maximize your results. But with all the other tasks you have to manage, it’s likely that your customer or employee newsletter isn’t the highest priority on your list.
On average, a great email newsletter takes anywhere from 8-20 hours per issue. What’s more, there’s also time to be invested in learning about email marketing best practices, studying the results you’re getting (like your open rates, click thrus and unsubscribe rates), and mapping out a plan for improvement. Plus, there’s the work involved with getting more subscribers, creating a high-value free gift for new subscribers, and encouraging readers to share each issue. You certainly don’t have time for all that…
That’s where we come in! We’re the newsletter experts and we’ve been supporting our clients since 2001 with gorgeous html email design, well-written content, and strategic plans to grow a newsletter list.
Whether you’re publishing an email newsletter to market your business, or you’re sending a print newsletter to employees, we can help. Some of our clients hire us just for our newsletter design services, while others also take advantage of our professional copywriting services so they get powerful, custom articles for every issue that they don’t have to write.
Company newsletter publishing doesn’t have to be a drag
We’re easy to work with, provide professional results, and make sure that the process is as straightforward as possible from start to finish. Check out our email design portfolio to see for yourself.
Email newsletter design is tricky business
Did you know that 96% of HTML email newsletters have errors in the code? That’s a huge problem for people like you because those errors mean that newsletter you’ve worked so hard on won’t get delivered. (That’s right! HTML email newsletters with errors trigger spam filters.)
We’ve been custom coding email designs since 2001 so we know precisely how to write code that works as email. (Though it’s called the same thing, it’s actually very different coding HTML for email versus for a website.)
Beverly Lewis, Flourish Wellness
And, did you know we can even create mobile email newsletter designs for your readers who access their email on the go?
Do you need a professional newsletter design company?
You might be wondering if you really need the support of an expert for this project. Perhaps you think you can just create the company newsletter all on your own. And you know what, you can! But… In a recent survey, we discovered that people just like you who took on the responsibility for a company newsletter spent between 20 and 40 hours PER ISSUE. What’s more, about halfway through the project, the people we surveyed reported that they’d often had to abandon their work because they simply couldn’t devote any more time to it.
Think about that for a moment. People just like you are investing gobs of time they don’t have only to have to give up halfway through with nothing to show for it.
What’s more, of the people we surveyed who did send that first issue, a whopping 80% never sent a second. The real power of newsletter marketing is in the consistency. In other words, you get more clients and make more money the more issues you create and send. So, that means that simply sending one issue (or even simply sending a half dozen) isn’t going to cut it.
To get results with a newsletter, you’ve got to send it again and again and again.
Which, for most people, means outsourcing. There simply aren’t enough hours in the day to handle all the design, finding great images, doing the writing, sending the newsletter, promoting each issue, growing the list, and continually improving.
So, yes, you could create your own company newsletter, but it’s easier to outsource to us.
Email design that gets better results
Did you know that current open rates for HTML email newsletters are hoovering at about 17%? That’s shocking! That means that you can work so hard creating that email newsletter, only to send it out and… Have a whopping 17% of people on your list open it. And that’s the typical experience across the board.
The average for our clients is well over three times that–and we make specific efforts to raise it whenever we can. We’re constantly learning new approaches to entice your readers to open your emails and keep them delighted to do so. (And, by the way, many of our clients do much better than this.)
We’ve helped clients just like you to increase open rates and increase response rates. We always aim to get your readers taking action–whether the action you want them taking is to place an order, pick up the phone, or simply to get their questions answered through the newsletter instead of contacting HR.
What’s your next step?
Now that you understand that we can help you with your newsletter project, what’s your next step?
If you’re ready to hire us for your company newsletter project, you can do that.
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Whether you decide you’re ready to hire us right now, or you’d like to read our free articles first, I’m delighted to have made your acquaintance and we look forward to supporting you with your company newsletter project.
The Write Exposure
P.S. We specialize in making your newsletter easy and effective. Get in touch today to find out how we can help you.